They have an aversion to the term "mompreneurs". Where are the dadpreneurs, they ask. Shauravi Malik and Meghana Narayan, two women behind the popular children’s food brand Slurrp Farm shifted streams from successful careers at McKinsey and Richard Branson’s family holding company in London to make children in India eat healthier, returning to traditional grains such as millets.
"The idea initially hit us when we were working in London. every time we would visit India, our friends with children would ask us for certain food products fort heir children. This request took us by surprise.
We simply couldn't believe that people would want to import food to India. We have such tremendous variety.