Even though they had prior experience advising clients on how to run their companies and get funding, it was a challenge when it came to their own company. “It literally means going down to the brass tacks and building from ground zero,” says Shauravi. They both agree that as entrepreneurs, the learning never stops. They feel that the evolving tech space is providing opportunities in the FMCG industry to capture and analyse consumer buying behaviour. “It’s an exciting opportunity to be a part of this digital wave, and with the adoption of data analytics, we’ll be able to provide a truly valuable brand offering,” says Shauravi.