Despite the focus on healthy food, the duo has not compromised on taste. “We worked with Mandakini Gupta, owner and chef of Smitten Bakery in Delhi, to come up with a range of cookies. One of the first cereal prototypes came straight from my grandmother’s kitchen,” says Narayan. The idea, the duo says, is to get children to eat well from the start; they then carry that forward on their own. “We work with nutritionists, paediatricians and industry specialists to ensure balanced nutrition in our products,” she says.