Startups Shifting Focus Towards Baby Products For Better Value: The Times of India

The winds of change are blowing for Indian parents, long used to leaning on an established circle of parents, in-laws and pediatricians for unsolicited and much needed advice on child rearing. Parents today are getting more aware, using the internet to update their knowledge on the best products (and to hunt for the best services) for their children and shifting a market reliant on old networks. Social change — with more young mothers returni...

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Redefining Breakfasts & Snacks: The Hans India

Slurrp Farm, a young Indian food brand, started by two mothers Shauravi Malik and Meghana Narayan, is attempting to promote healthier eating among young kids, and their families. It has launched a new range on crunchy-munchy snack packs loaded with nutritional benefits– ‘The Mighty Munch & Mighty Puff’ are made with multigrain millets – ragiand jowar, NOT fried and contain NO maida, preservatives, artificial colours or transfats. They are...

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Grain check: The Economic Times

The winds of change are blowing for Indian parents, long used to leaning on an established circle of parents, in-laws and pediatricians for unsolicited and much needed advice on child rearing. Parents today are getting more aware, using the internet to update their knowledge on the best products (and to hunt for the best services) for their children and shifting a market reliant on old networks. Social change — with more young mothers returni...

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How About A Guilt-Free Pancake?: Livemint

It is not unusual to see children’s breakfast cereal looking like generic mush. Enter Slurrp Farm cereal mixes in flavours like banana, apple, mango and even a khichdi variant that delivers on nutrition as well as variety. For erstwhile finance professionals Meghana Narayan and Shauravi Malik, Slurrp Farm emerged from an endeavour to get their children to eat healthy and tasty food. “We felt a need for innovative products related to children's...

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Millets Are The Superfoods Our Kids Are Missing: Slurrp Farm Founder-Duo Meghana Narayan and Shauravi Malik: KidsKintha Blog

Now, with the barrage of fast-food and ‘ready-to-eat’ meals, “fortified’ brands, even rice and wheat seem to be in danger of being thrown out of the window. As adults, some of us at least seem to have a benchmark and reference for safe, home-cooked meals, but kids today are in danger of cementing the notion that ‘french fries’ and ‘Nutella milk’ are full, wholesome meals. And just like that, a whole nation’s food culture is changing. As parent...

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In conversation With Moms & Co-Founders of Kids’ Food Brand Slurrpfarm On Healthy Eating For Kids: Delhi Planet

Once we started our company, we realised that execution is the biggest challenge. Another key challenge has been the sheer difficulty of making something you would in your own kitchen, work from a commercial and process perspective on a larger scale. It’s hard to fix our badly broken food system, but innovation lies in simplifying. It is imperative that we teach our children healthy eating habits. The fact is that eating habits our children pi...

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No More Junk: This Delhi-Based Duo Is Putting Health On Children's Menus: Daily Hunt

Snacking smart is easy now. Shauravi Malik and Meghana Narayan are trying to put nutrition and nourishment on your child's plate with Slurrp Farm. The back-to-back advertisements on TV would have you believe that children in India are bonny, bouncing babies. But not quite! Shauravi and Meghana are clear that the main goal of their brand is to encourage children to "eat healthier, without compromising on quality". Read More: https://m.dailyhu...

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