Whoever Buys Horlicks Must Reckon With Better Informed Consumers In A 7,000 Crore Market: The Economic Times

Take, for instance, Delhi-based packaged food brand Slurrp Farm, which focuses on healthy breakfast and snack products for children. The start-up claims it makes preservative-free products such as cereals, cook-ies, pancakes and dosa using ingredients like ragi. Start ed in October 2016, Slurrp Farm quickly roped in 1,000 customers in the first month, and recently tied up with 300 grocery stores in the National Capital Region. “I feel the shop...

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Move Over, Fast Food! Health Conscious Bengalureans Order Millet-Based Dishes Online: The Economic Times

A while back, she chanced upon Slurrp Farm, a Bengaluru-based food brand that focusses on millets and offers cookies and millet-based pancakes and dosa mixes. “Initially there were hardly any options. Finding ready-to-cook online millet-based foods has been a blessing,” says Gandhi, who orders millet foods online now.  As the state government pushes millet consumption, many food businesses in the city have adapted it to their menus. While res...

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These Cool Indian Batter Brands Will Upgrade Your Daily Breakfasts: Vogue

When it comes to innovative batter mixes, Slurrp Farm is possibly the best. Not only do they have the coolest cartoon-themed colourful packages, but their millet dosa mix, with healthy grains and a choice of spinach or beetroot, is a great way to sneak all the good stuff into your morning meals. Not only are they perfect for fussy children, the brand also offers a super grains pancake mix with either chocolate, or banana and choco chips for th...

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Getting Junior To Junk Junk: The Times Of India

When entrepreneur Meghana Narayan had her first child, her food role model was her grandmom who lived till 94 and was very active. She started her daughter’s solid food intake with ragi porridge with a dash of jaggery, and traded refined sugar, oil, flour and transfat for millets, cold-pressed oils, non-antibiotic meat and lots of greens. But some parents are going extra mile to inculcate healthy eating habits in the children, in the hope that...

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Indian Mompreneurs Go Back To Basics With Traditional, Organic Snack Startup: Forbes

Healthy children’s food in India never really had a chance to be perceived as cool – in part due to packaging that failed to appeal to kids, unlike cheap and unhealthy fast food brands. That perception needed to change, and that’s what two young mothers - one a former public health consultant, the other a former banker - set out to do with their packaged food brand, Slurrp Farm. “When we became moms, our first big challenge was how can we feed...

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The Return Of Millets Is Great, And Not Just For Your Health: Khaleej Times

While developing recipes, we mixed the old with the new. We combined our grandmothers’ recipes with modern twists and came up with the Chocolate Ragi Pancake and the Beetroot Ragi Dosa. In recent years, with increasing awareness, ragi and foxtail millet have become popular. At 384 mg per 100 gm, ragi has more calcium than wheat and even milk! And foxtail millet is a rich source of protein and can control diabetes. These are easy grains to coo...

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Why Should We Eat Millets: Livemint

If you’re into healthy eating, chances are your menu includes quinoa. You are probably willing to spend Rs1,000 at the supermarket to buy a kilogram of the nutritious grain. But do you know that the same store stocks millets, which cost less than Rs100 a kilogram and are almost as nutritious as the Western import? Millets are coarse grains and a repository of protein, fibre, vitamins and minerals. They include jowar (sorghum), ragi (finger mil...

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Summer Superfoods That Will Work Wonders For You: India Today

Shauravi says, "Majority of millets are grown along the Karnataka- Tamil Nadu border, and is a staple among locals. In the South, the first solid food people feed a newborn is ragi. Earlier, when ragi and millet were a regular part of one's diet, fewer people would suffer from deficiencies. We've found a new way of bringing it back into people's diet - as cookies and snack-y items." Read More: https://www.indiatoday.in/food-drink/food/story/s...

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ALEA Consulting Industry Risk Review On FMCG Sector: Business Standard

Fast Moving Consumer Goods (FMCG) is the 4th largest and one of the fastest growing sectors in the Indian economy. In 2016-17, FMCG revenues reached USD 49 billion. Demographic Trend Size of the Indian population, rising incomes and changing lifestyle. Growth in modern retail Increased level of brand consciousness is leading to a fall in the share of unorganised market in the FMCG sector. E-commerce Grofers, Big Basket, Nature's Basket, Relia...

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Make In India - Young India Special: Condenast India

Narayan & Malik came up with recipes that their grandmother's used to feed them. They incorporated commonly used items such as ragi, moong, maize and mango. Effectively cutting out the argument most desis use. Slurrp Farm current range comprises breakfast and snack options for children, using natural and organic ingredients. Their aim as they say "is to bring healthy food at every kid's table" and enable mother's to provide the best nutrit...

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These ‘Millet Moms’ Are Getting Indian Kids To Munch On Healthy Snack-Foods: CNBC TV18

“We’re persistent people, that’s for sure,” laughs Meghana at her Gurgaon office, just a stone’s throw away from her home. The idea that kids today have practically no options of healthy snacks for tiffin-time and after-school munchies triggered the two friends to research all available ingredients out there, and to take feedback from their target group – mothers like themselves – on what they wanted their kids to eat. And so began their journ...

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