India's FMCG market is expected to grow at a CAGR of 20.6% to reach US$103 billion by 2020.
According to IBEF Report of 2017, aggregate financial performance of the leading 10 FMCG companies over the past 8 quarters displays that the industry has grown at an average 16-21% in the past two years.
Household and Personal Care is theprominent segment and accounts for 50% of the overall market share followed by Healthcare (23%), and Food and Beverages (19%).
Urban segment contributed US$29 billion (60%) to the overall revenue in 2016-17. Semi-urban and rural segments also continue to grow at a rapid pace.