Many entrepreneurial mothers in the Emirates use Instagram and Facebook to promote their concepts or lifestyles. Cases in point: the Love by JO nursing cover created by Wendy Francis-Best; eco-conscious children’s boutique Eggs & Soldiers launched by Sofi Chabowski; the services of infant sleep educator Hayley Bukhamsin, also known as The Gentle Mama; and wholesome children’s food brand Slurrp Farm, founded by Meghana Narayan and Shauravi Malik.

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