Whoever Buys Horlicks Must Reckon With Better Informed Consumers In A 7,000 Crore Market: The Economic Times

Whoever Buys Horlicks Must Reckon With Better Informed Consumers In A 7,000 Crore Market: The Economic Times

Whoever Buys Horlicks Must Reckon With Better Informed Consumers In A 7,000 Crore Market: The Economic Times

Take, for instance, Delhi-based packaged food brand Slurrp Farm, which focuses on healthy breakfast and snack products for children. The start-up claims it makes preservative-free products such as cereals, cook-ies, pancakes and dosa using ingredients like ragi. Start ed in October 2016, Slurrp Farm quickly roped in 1,000 customers in the first month, and recently tied up with 300 grocery stores in the National Capital Region. “I feel the shopping behaviour is changing,” says Shauravi Malik, cofounder of Slurrp Farm, which serves 5,000 customers a month. 

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